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Making Textbooks Cheaper

As most college students know, textbooks are not cheap. Now, champions of the “open access” movement are working to make […]

March 30, 2012

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Making Textbooks Cheaper
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As most college students know, textbooks are not cheap. Now, champions of the “open access” movement are working to make digital textbooks free – or at least heavily discounted to students.

Guest: Albert N. Greco, Professor of Marketing; Communications and Media Management, Fordham Schools of Business.

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